Welcome to Module 1 of the Slip No More Certified Dealer Training. This is where you get a clear understanding of who we are, what we sell, and how you make money in your territory. No jargon, no fluff. By the end of this module, you will know exactly:

• What Slip No More does

• Who your ideal customers are

• Which products you are selling

• Where the biggest opportunities are in your territory

Estimated time to complete: 25–35 minutes
Module type: Theory + Planning
Next step after this module: Submit your quiz, complete the practical actions, then unlock Module 2

Slip No More dealers don’t just sell products, they become trusted experts in floor safety. That’s why this training exists. Our goal is to give you the knowledge, confidence, and practical understanding you need to succeed in this industry.

The more you understand how floors behave, where risks appear, and how our solutions work, the easier it becomes to help customers and grow your business. This module gives you the foundation you need to operate like a true floor safety specialist. Slip No More dealers don’t just sell products, they become trusted experts in floor safety. That’s why this training exists.

Our goal is to give you the knowledge, confidence, and practical understanding you need to succeed in this industry. The more you understand how floors behave, where risks appear, and how our solutions work, the easier it becomes to help customers and grow your business. This module gives you the foundation you need to operate like a true floor safety specialist. As a Certified Dealer, you are the local floor safety specialist. You are not just “selling product.” You are helping your customers avoid injuries, claims, and reputational damage. By the end of Module 1, you will be able to:

• Explain what Slip No More products and services do in one clear sentence

• Describe the main product categories in the range

• Speak about each product category confidently and suggest where each are suited for

• Identify at least 3 high-risk areas for slip and fall accidents in your territory

• List at least 3 types of customers you should target first

• Understand how you earn from direct product sales, retail product sales and services

Slip No More started in 2006 with one simple mission. Make slippery floors safer for everyone, without forcing people to replace their tiles or spend a fortune on renovations. What began as a small operation in South Africa has grown into an international brand with local teams, distributors, and certified dealers in multiple countries, including the United States and Canada.

Over the years, Slip No More has developed a wide range of anti-slip solutions that work in homes, workplaces, hospitality, healthcare, gyms, retail, and high-traffic public environments. Every product is designed to be practical, effective, and easy to apply, because preventing slip and fall accidents shouldn’t be complicated.

Today, our focus remains the same. Protect families, reduce workplace injuries, and help businesses lower their liability risk, all while keeping floors looking exactly the way people want them to look.

As a Slip No More Dealer, you are joining a brand that’s built on safety, reliability, and real results. More importantly, you’re stepping into an industry that genuinely makes a difference in people’s lives. Your work helps prevent injuries, protects businesses, and creates safer spaces in your community.

Slip No More is a floor safety brand built on nearly two decades of experience in preventing slip and fall accidents across homes, businesses, and high-traffic environments. We don’t simply sell safety products, we develop them. Our range is created using high-quality raw materials and the latest technology so that every treatment, tape, and coating performs exactly as it should: reliably, consistently, and safely.

Because our products are developed in-house, we understand them better than anyone. That means you’re not just another dealer buying from a wholesaler. You’re working directly with the source, with a team that designs, tests, and refines the solutions you bring to your customers. This gives you a real advantage. You know where the products come from, why they work, and how to apply them properly, which helps you position yourself as a true floor safety specialist in your territory.

You’ll find Slip No More products in a wide range of locations. Homeowners use them to protect bathrooms, kitchens, and outdoor areas. Hotels and resorts rely on them to keep guests safe around lobbies, pools, and showers. Restaurants and cafes apply them in entrances and kitchen areas where spills and moisture often create hazards. No matter the setting, the goal stays the same: reducing the risk of accidents by making floors safer to walk on.

At Slip No More, nothing is handed to our dealers untested. Every sales script, marketing approach, installation guide, and training method we provide has already been tested in real conditions through our own teams and partners. We experiment, refine, and improve our strategies before sharing them with you, so you’re not gambling with your time or money. You get systems that are proven to work in the field, not theories or guesswork. This means you can focus on growing your business confidently, knowing that the tools, training, and techniques you receive have been built from real-world experience and measurable results.

Slip No More Dealers earn income in three different ways: product sales, service work, and repeat maintenance. Having multiple revenue streams is what makes this business model stronger than most traditional service-based businesses. You’re not relying on one type of customer or one type of job. Instead, you have three different doors into the same building, which means more opportunities, more stability, and more ways to grow.

1. Product Sales
You buy Slip No More products at dealer pricing and resell them to customers at a margin. This works especially well for homeowners, landlords, contractors, and small commercial clients who want to install the our products themselves. Product sales give you quick wins and daily cashflow, and they also create trust with customers who often later ask for professional services.

2. Service Work

This is where dealers typically make their highest margins. You install anti-slip treatments, tape, or coatings as a professional service. Most businesses prefer “done for you” because they want guaranteed results and proper documentation for safety compliance. These jobs are predictable, profitable, and often lead to repeat work in other areas of the property once they see the results. This is where many dealers make their best margins, because:

3. Supply Retail Stores
You supply retail outlets with the aim of generating sales and leads. If you educate the salespeople in a retail store correctlyy, they will have no problem to suggest your products to your customers, and often, they suggest your service which is a great way to generate leads for installations

The types of retail stores that you can do this with are:

• Pool & Spa Supply Stores

• Deck & Patio Builders

• Pet Shops

• Tile Shops

Key point: You are selling both a product and a solution. The solution is “safer floors that reduce slip risk” without changing how the floor looks.

Anti-slip treatments create safer surfaces by forming microscopic pores within the body of certain mineral-based tiles, such as ceramic, porcelain, and some natural stones. These micro-pores increase the contact between the floor and your foot when the surface becomes wet. The moment water hits the treated area, the micro-pores help disperse liquid within the body of a tile and create additional grip, reducing the risk of slipping.

The surface still looks the same, but the improved traction makes a noticeable difference, especially in areas where people move from dry to wet conditions. This technology gives you a long-lasting, effective way to make smooth tiles safer without changing their appearance.

Used for: Ceramic tiles, porcelain tiles, and some natural stone.
Where: Kitchens, entrances, passageways, pool surrounds, changing rooms, bathrooms, public walkways.
Benefit: Increases slip resistance when the floor is wet, without changing the appearance.

Anti-slip tapes and stair treads provide instant traction by adding a textured, high-grip surface to areas where slips are most likely to happen, such as steps, ramps, and walkways. These products are designed to bond securely to a wide range of surfaces, creating a durable layer that increases friction underfoot. The texture helps your shoe grip the surface more effectively, especially in wet or high-traffic conditions.

Because they are highly visible and quick to install, anti-slip tapes and treads are ideal for highlighting edges, improving safety on stairs, and providing reliable grip in areas where a surface cannot be treated or needs a defined slip-resistant zone. Anti-slip tapes and stair treads provide instant traction by adding a textured, high-grip surface to areas where slips are most likely to happen, such as steps, ramps, and walkways.

Used for: Stairs, ramps, edges of steps, ladders, loading bays, slippery walkways.
Where: Homes, factories, warehouses, schools, gyms, public buildings.
Benefit: High grip, very visible, fast to install, ideal for edges and defined paths.

Bathtub and shower coatings create a slip-resistant surface by forming a thin, durable layer that adds subtle texture without feeling rough or uncomfortable. This coating bonds to the tub or shower floor and enhances the natural grip under your feet, especially when the surface is wet and soapy.

The result is a safer, more stable bathing area that maintains a clean, modern look. Because the coating blends seamlessly into the surface, it’s an ideal solution for hotels, homes, and rental properties that want long-lasting slip protection without using mats or other removable products.

Used for: Enamel bathtubs, acrylic tubs, shower floors.
Where: Homes, hotels, guest houses, retirement villages.
Benefit: Makes the surface less slippery, more comfortable underfoot, and easier to clean than rubber mats.

You will learn the “how to apply” side in later modules. For now, you just need to know what you are selling and where it fits.